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Design
There is no better marketing investment today than in developing a
well-conceived and executed web strategy. While there are a host of
dimensions tied to achieving impressive online results, the issues
surrounding design are central to the equation.
The look and feel of a site is essentially the outer coat of paint on
the project. It should have a nice glow to it, yet more importantly, convey
the theme of the site in a way that both encourages further discovery
(stickiness) and also drives visitors toward a favorable outcome.
Sem Logics has identified four critical components of Design that
affect a company’s online performance. We consult in each of these areas
and have a full-scale Design Team prepared to tackle these projects. The
services include:
Optimized Website Design
Optimized Website Design is the centerpiece of our Design services. The
essence of the program is a philosophical belief that if a site is being
designed or redesigned, it should be done with SEO in mind. We have a team
of talented Web Designers and Programmers who work very closely with our
Natural Search Department. They collaborate to develop Websites that are
both compelling and search-engine friendly.
Landing Pages
To drive a higher level of qualified conversions, Sem Logics has
developed a considerable expertise in Landing Pages that are aligned with
the needs of the searcher, the keywords being searched for and the ad copy
in the search results. As the number of SEM advertisers has increased for
most keywords, landing page quality and relevance has became increasingly
important for optimal SEM results.
E-Commerce
If the goal of a Website is to consummate a sale, then the e-commerce
component of the site needs to be designed intuitively and execute
transactions flawlessly. Given that there are numerous e-commerce
platforms available, it is vital to select the best program for the unique
needs of each Website. Sem Logics has detailed knowledge of these
platforms along with an understanding of their SEO-related implications.
We listen closely to clients’ objectives and integrate the most appropriate
e-commerce solution depending on their needs.
User Experience
Searchers rarely spend meaningful time on Websites that fail to measure
up to their expectations from a User Experience perspective. There are just
too many alternative sites to visit. A site will succeed in direct
relation to the degree that it satisfies the needs of its target audience.
Sem Logics is extremely skilled in the essentials of site
functionality and has a successful track record in a multitude of Website
applications and industries.
Home >Web Design > Optimized Website Design
Optimized Website Design
There was a time when web design was viewed purely as an art form. Although the tools and technologies were rudimentary, designers equated success with creativity and artistic expression. Unlike print, web sites presented a wide open canvas from which to paint.
The potential was limitless and so were the new challenges. The biggest hurdles were not the SEO issues, but rather the mechanics and functionality of sites. Complicating the picture were the slow connection speeds and bandwidth issues that existed for the first several years of the internet. The notion of Optimized Webstite Design was barely on the radar screen.
Moving forward, the evolution on all levels has been tremendous, including the correlation between design and SEO. The Sem Logics Optimized Website Design program emanates from the recognition that in today’s highly competitive online environment, it is prudent to design or redesign a site in a way that satisfies the criteria of the search engines, while also providing a compelling user experience, i.e. Optimized Website Design.
Striking an Optimized Website Design balance is a unique task that many companies have never previously attempted. Sem Logics has significant experience in this area, particularly in understanding what the search engines are rewarding design / functionality-wise and translating that into a compelling site and user experience. We have an ability to anticipate project challenges and maintain an effective line of communication with our clients.
In addition to all of the Optimized Website Design elements, optimized copy for the site is also fundamental. The writing of copy to achieve an Optimized Design website requires a different mindset than traditional copywriting. Succinctness is not always rewarded. We can write copy, optimize copy or train on how to write it, depending on the client’s needs.
Home >Web Design > User Experience
Site Usability
If there is one major similarity between brick-and-mortar businesses and online stores, it’s that both need to create a very positive User Experience in order to attract and retain customers.
When visiting a business’s physical location, a series of subtle issues will impact the chances that a shopper will stay and make a purchase. The environment should be clean and well-kept and the merchandise needs to be presented in an organized and compelling manner. If the business is located in a mall or shopping center, it’s particularly critical to make a good impression as there are usually other merchants, a few steps away, who can offer a competing product and possibly a better user experience.
Think of the Internet as the ultimate shopping mall. Instead of having to walk from store to store, a shopper can visit as many stores as it takes to discover a pleasing user experience, by simply clicking back to the results page in the search engine and selecting another merchant’s link. Thus, making a favorable first impression is incredibly important.
Although our clients’ businesses are very diverse, including both Business-to-Business and Business-to-Consumer models, the concepts that make for a successful user experience are remarkably consistent.
Sem Logics has been helping companies improve the intuitiveness of their Websites for many years. In some cases that involves making subtle changes to the site’s navigation, thereby boosting the overall user experience and conversion rates. In other situations, sites benefit from a more intensive redesign in order to remain competitive.
Home >Web Design > Landing Pages
Landing Pages
In the early days of SEM the only “Landing Pages” were the home pages of Websites. The notion that through paid search a visitor could be directed toward a page aligned with their search query was a breakthrough unto itself. Over the next few years, several forces came into play that redefined the concept of a Landing Page.
The earliest adopters of SEM had a tremendous advantage. Although marketers paid for their early education, the costs were relatively modest, as competitors were not adding much bid pressure to the situation. As more marketers entered the bidding fray and click prices rose, it became increasingly important to do whatever possible to increase the percentage of visitors who converted.
Not only did competition increase, but so did the sophistication of searchers. They began rewarding sites that were able to reduce the number of clicks between the search result and the correlating Landing Page. This helped fuel the Landing Page concept as it is understood today.
The engines, particularly Google, have also begun to scrutinize Landing Pages for the traffic they are directing to Websites. Built into the Google paid search algorithm is a Landing Page quality score. The higher the score, the greater the likelihood that the page will meet the objective of the searcher. Additionally, the higher the score, the better the odds that the ad will show up higher in the paid results, even higher than advertisers who are willing to pay more for their clicks.
Sem Logics has a significant amount of experience in creating Landing Pages that convert visitors to customers and that meet the algorithmic criteria of the search engines.
Landing Page Design Samples
Below are thumbnails of our past work. You may click any thumbnail for the full size screen shot of that particular project.
