Home > SEO

Search Engine Optimization

Search Engine Optimization is so different than all other marketing channels that have come before it. SEO falls squarely outside of the comfort zone for most companies, although its importance has become increasingly understood. Traffic that is generated through Natural positions can be incredibly significant in terms of the overall profitability of a Website.

The path to achieving long-term Natural success is multi-dimensional and inexact, yet the fundamentals that need to be addressed for gaining and accelerating positions are clearer than ever. One of the primary challenges that most clients face is balancing SEO requirements with visitor-experience goals.

Having tackled this issue in many different ways, we are able to share our experiences with new clients in an effort to help set the most realistic expectations and the most prudent path to pursue. In many situations, the primary challenge relates to the fact that a Website represents a spectrum of interests within an organization, often with varying agendas.

Short of locating and hiring an internal specialist who is immersed in the SEO industry full time, it is essential today to partner with an organization that possesses a combination of skilled professionals, client successes and industry respect to guide your SEO initiatives.

Home > SEO > Optimization

Search Engine Optimization

Search Engine Optimization (SEO) has been a cornerstone of our program since inception (1999). Over the years we have closely monitored how the Search Engine’s algorithms have evolved and have modified our approach for clients accordingly.

Keyword Selection

Keywords remain the axis of any SEO initiative. We have developed a highly effective process for selecting the most appropriate keywords for Search Engine Optimization. Our methodology encompasses client objectives, site content considerations and empirical search data from the Engines.

Search Engine Optimization (SEO) Review

There are a multitude of factors that impact how sites rank in the Natural results. Understanding these issues and making site modifications are essential to improved positioning. Our objective is to improve your Natural results within the major search engines.

Sem Logics Natural Search Engineers will carefully review your site and provide a detailed written analysis and recommendations. There are four primary areas assessed during the review. They are:

Technical Optimization – Issues include domain configuration, redirects, site architecture.

Design Optimization – Issues include spider-ability, navigation and page coding.

Content Optimization - Issues include content to keyword ratios, content applicability and duplicate content concerns.

Marketing Optimization – Issues include linking (inbound and outbound), social media and congruence with other marketing channels.

Not only do we provide recommendations, but we work very closely with our clients to help them implement the changes. In certain cases we perform all of the work ourselves.

Our clients, many of whom have engaged our services for years, have benefited from our guidance and have learned a tremendous amount through partnering with us.

Home > SEO > Linking Strategy

SEO - Link Building

Cultivating inbound links for your site is a vital ingredient for effective SEO today. The underlying philosophy is that quality inbound links increase the significance of a Website by demonstrating relevance and authority on a topic, this relevance is recognized by the search engines’ algorithms.

Certain links, however, can be more harmful than positive. Being able to distinguish between good and bad links is essential. We employ a very conservative approach to link building by avoiding questionable links, building slowly yet steadily and properly balancing free vs. paid linking opportunities.

We have observed that very few companies actually dedicate the time to develop links on a month-in and month-out basis. This is not surprising as the results are not immediate, but rather incremental. Furthermore, it is a very time consuming course of action. Natural patterns of linking take years to develop, but are rewarded handsomely by the Search Engines.

Sem Logics’s Link Building and Submission Programs allow you the opportunity to have our experts handle the research, submission and monitoring process to gain maximum effectiveness for your Website.

Home > SEO > Copywriting

SEO Copywriting

The copy on a Website is critical to the site’s success and it needs to accomplish multiple missions. The top priorites are communicating the most valuable characteristics of the company, generating interest and offering well-conceived calls to action.

Developing copy for Websites is both an art and a science. This contrasts with the more traditional role of a print media copywriter who is operating in a static environment and who is tasked with writing brochure content that has to be perceived as “current” until the printed supply runs out or some calendar period expires.

In addition, Website content needs to speak to the requirements of the search engines to have the best ranking potential for the most essential keywords. This means taking into account issues like keyword relevancy and keyword density within the text. The copy needs to be optimized and freshness of content is also a factor in the ranking algorithms.

We work with both existing sites and those being created from a blank canvas. In both situations we have developed a series of protocols that are followed to ensure that we fully understand a client’s objectives and are able to develop them into compelling and SEO-friendly copy.

Home > SEO > Social Media

Social Media

Social Media and Web 2.0 are hot buzzwords today. Interestingly, their impact may actually measure up with their hype, which has rarely been the case throughout the evolution of the Internet.

Organizations that are early adopters of Social Media channels are experiencing a level of interaction with their prospects and clients that is both uplifting and profitable. Not only are new customers coming on board due to the reach of Social Media, but they are spreading the word feverishly when they have a positive experience.

Activities such as blogging and maintaining a presence in social networks like Facebook and MySpace have become an integral component of Internet Marketing, yet are extraordinarily time consuming to manage. Sem Logics can evaluate which Social Media channels make the most sense for an organization, as it’s not a “one size fits all” situation. From there, we can either consult on implementing the strategy or actually undertake the project on the client’s behalf. This may include writing blog posts on a consistent basis.

The other distinct advantage to pursuing these channels is that they can have a very positive effect on companies’ SEO results. We are adept at integrating SEO into Social Media programs to ensure that benefit is fully realized.  `